At Haetsia, haircare is more than a routine — it’s a ritual of renewal. Our promise, Be The Finest You, is to help everyone embrace their unique beauty with confidence, at every stage of life.
Our clean, premium formulas blend heritage and modern science, powered by trusted natural ingredients like Royal Jelly, Biotin, Argan Oil, and Bergamot. They target real concerns — thinning, shedding, frizz, and dryness — and deliver visible results from the very first washes.
Every Haetsia product is vegan, cruelty-free, and free from sulfates and parabens, crafted with the same care and excellence you’d expect from a salon ritual — now in your hands, at home.
Because caring for your hair is caring for yourself: strength, shine, and confidence with every wash
➡️ With Haetsia, rediscover the joy of healthy, resilient hair — and always Be The Finest You.
The Founders
Haetsia was founded by three visionaries — Angelica, Antoine, and Samir — united by a shared ambition: to create clean, premium haircare that delivers visible results while honoring heritage.
Angelica, a proud Latina, mother of four, and member of Latinas in Beauty, ensures every formula reflects her background in lab work and production. She brings scientific expertise and authenticity to each product, making sure Haetsia delivers quality, care, and results that truly represent every woman.
Antoine carries forward his father’s legacy of resilience and innovation. Today, he leads Haetsia with a commitment to clean science and heritage-inspired ingredients, turning that vision into haircare that restores strength, shine, and confidence.
Samir, Antoine’s lifelong friend and a creative entrepreneur, drives Haetsia’s storytelling and brand experience. With years of expertise in global branding and digital strategy, he ensures Haetsia is more than products — an inspiring experience rooted in cultural pride.
Together, they embody Haetsia’s promise: a ritual of renewal that helps everyone Be The Finest You.
Haetsia was born from resilience, heritage, and the desire to create something meaningful. More than a haircare brand, it is a tribute to perseverance, identity, and the belief that beauty should celebrate every individual.
For Antoine, Haetsia carries his father’s unfinished dream. After the Vietnam War, his father — of Vietnamese and French heritage — was forced to flee his homeland, leaving behind the natural haircare formulas he had started creating. Though he never saw his vision come to life, his passion and persistence shaped Antoine deeply. With Haetsia, Antoine transforms that legacy into clean, premium haircare for a new generation.
For Angelica, the journey began with frustration. A proud Latina and mother of four, she spent years searching for products that understood her textured, sun-exposed hair — too often ignored by mainstream beauty. With Haetsia, she found the opportunity to create what had always been missing: a brand that listens, represents, and delivers visible results.
The spark came when Antoine reunited with Samir, his childhood friend from the Parisian suburbs, in Las Vegas. While Antoine pursued opportunities in the U.S., Samir built a global career as a DJ, producer, and entrepreneur. Their reunion reignited a shared ambition — to create a brand that reflected resilience, cultural pride, and reinvention.
Together, with Angelica’s voice, Antoine’s heritage, and Samir’s vision, they built Haetsia: a brand born from story and struggle, created to deliver strength, shine, and confidence — helping everyone Be The Finest You.
Our Vision
At Haetsia, we believe beauty is about more than appearances — it is about resilience, heritage, and confidence. Our vision is simple: to help everyone Be The Finest You.
We create clean, premium haircare crafted with natural ingredients trusted for generations — like Royal Jelly, Biotin, Argan Oil, and Bergamot. Our focus is on real concerns — thinning, shedding, frizz, and dryness — challenges many experience as hair changes over time.
By blending tradition with modern science, Haetsia delivers visible results from the very first washes — restoring strength, shine, and vitality.
More than haircare, Haetsia is a promise: to honor heritage while empowering everyone to embrace their natural beauty with confidence — so that every wash feels like a fresh start.
Our Mission
Haetsia’s mission is to transform haircare into a ritual of renewal and confidence.
We are committed to delivering clean, vegan, cruelty-free formulas that target real concerns — thinning, shedding, frizz, and dryness — with natural ingredients and visible results.
Every product is crafted with care, blending heritage-inspired knowledge with modern clean science, so that hair not only looks healthier but feels stronger and more resilient from the very first washes.
Beyond products, our mission is to honor heritage, champion inclusivity, and set new standards in premium clean beauty — helping everyone Be The Finest You.